Google will turn on native ad-blocking in Chrome on February 15

We’ve known its been coming for a while now but today we Google gave us a date. February 15 will mark the end of adverts on sites that have ‘over aggressive’ or intrusive adverts.

Google told us some time ago that Chrome would native start blocked adverts on sites that are intrusive and annoy the user. This is nothing new Google has been trying to encourage website owners to build better more user-friendly sites for a long time. Previously this has always been done by demoting bad sites and boosting good ones in Google Search.

Chrome for Android and iPhone have also been blocking aggressive adverts for a while now.

The new ad-blocking is stepping up the pressure on websites, however, previous on Chrome for Mobile it would only block the offending advert. From February Chrome will block all adverts on a page where an advert deemed too intrusive is shown.

This is new ad-blocker also plays to Google’s benefit. By building their own ad blocker into Chrome (the worlds most popular browser) Google hopes people will not install third-party extensions that block all adverts whether annoying or not. Something that eats into Google’s main revenue stream and business model – which remains selling ads.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *