News

What is Machine Learning?

While the number of headlines about machine learning and artificial intelligence might lead you to think that we just discovered something profoundly new, the fact is machine learning is nearly as old as computers themselves.It's no coincidence…

Google will turn on native ad-blocking in Chrome on February 15

We've known its been coming for a while now but today we Google gave us a date. February 15 will mark the end of adverts on sites that have 'over aggressive' or intrusive adverts.Google told us some time ago that Chrome would native start…

Facebook Targets Engagement Bait

In Facebook's latest news feed tweak, the company is devaluing posts that ask users to like, share and comment. This is part of a wide crackdown on people trying to game the news feed algorithm.Facebook announced the change on Monday. Something…

Google Analytics new functions to offer more user-centric insights

We work hard to meet a resounding customer demand for a personalised experience that is relevant and tailored to a users engagement with your brand. We are not alone in this with 90% of marketers now looking to develop better understandings…

Is 'social media is ripping apart society'?

Chamath Palihapitiya, a former Facebook executive and the second in as many weeks is hitting the news after comments about how not just Facebook but the wider Internet culture is ripping society apart. "I think we have created tools that are…

Click-to-WhatsApp buttons are now rolling out in Facebook ads

WhatsApp has already said it has no plans to run ads within its application however that is not stopping Facebook making money on the platform. WhatsApp boasts an impressive 1.2 billion active users, that is unique users that open the app at…